Why use TV?

  • TV has unbeatable reach and scale: broadcast TV reaches over 3.35 million New Zealanders every week.
  • TV advertising works: international research shows that TV delivers advertisers a bigger return on investment than any other media.
  • TV is loved: New Zealanders spent on average 2 hours and 31 minutes a day watching broadcast TV.
  • TV makes brands famous.
  • TV has premium, brand-safe content.
  • TV reaches millennials: 55% of people aged 18-24 and 69% of people aged 25-39 watch broadcast TV every week.

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For even more facts and figures about the benefits of TV, click here.