Why Total TV

Total TV is the powerful combination of broadcast (linear) TV, live streaming of TV content and Broadcaster Video on Demand (BVOD). It is the most cost effective and efficient way to build reach and attention for your brand.

With huge investment in content and experience across commercial television platforms, New Zealand audiences continue to spend time being entertained, informed and inspired.

Audiences have more viewing options than ever before which means more opportunity for advertisers to engage with those audiences, and Total TV is the most effective way to achieve mass reach with your advertising messages.

It enables advertisers to engage with customers who are shopping today, as well as stay top of mind with the shoppers of tomorrow. And as targeting and permissions continue to evolve, Total TV becomes even more powerful in reaching engaged audiences.

Why Total TV?

Total TV has unbeatable reach

With huge audiences across multiple platforms, Total TV can build brand fame, reputation and awareness like no other medium.

Total TV is engaging

TV is the ideal environment for powerful advertising that connects emotionally with people, which is proven to drive better business results.

Total TV delivers sustained results

TV campaigns will continue to work for you long after they have been viewed and has a huge influence on audience behaviour and actions.

Total TV is great value

With superior reach and viewability, Total TV is an exceptionally efficient media investment.

Total TV has unbeatable reach

New Zealand audiences continue to turn to TV for entertainment, information and inspiration which means that Total TV has the opportunity to build brand fame, reputation and awareness like no other medium.

Total TV delivers powerful engagement

TV is the ideal environment for powerful advertising that connects emotionally with people, which is proven to drive better business results.

Total TV is memorable and influential

TV campaigns will continue to work for you long after they have been viewed. The ability for TV advertising to remain in the consciousness of the audience has huge influence on audience behaviour and actions.

TV gives you the best bang for buck

With superior reach and viewability, TV consistently demonstrates an exceptionally efficient spend.

We've pulled together all of the latest data that demonstrates the power of Total TV to engage audiences and drive commercial results for your brand into a handy one pager.

Why we love Total TV

Got questions? Get in touch by emailing us at hello@thinktv.co.nz and we can help.

Source 1: Nielsen Television Audience Measurement, All People 5+, Total TV (Linear), Jan-Jun 2023. Source 2: Nielsen CMI All People 15+ - Q4 2022 - Q1 2023.
Source 3: Professor Karen Nelson-Field, Benchmark Series.
Source 4: Ipsos The Impact of TV 2020
Source 5: Online survey 18+ Apr 2022
Source 6: NZ Agency data - average across 3 NZ agencies - CPT all people 18+. Ocy 2020
Source 7 : Google Ad Manager; TVNZ and Discovery New Zealand.
Source8 : Kantar – TVNZ Research.
Source 9: Google Analytics, Ap 13+, Aug 21 - Jul 22
Perspectives Series

We talk to experts in marketing, creative, production, media and more to get up-to-the-minute views about our exciting industry.

Summer is coming

Great new content hitting screens. Check out the highlights here.