The Power and Effectiveness of TV
TV captures the attention of your target audience in multiple ways. From a 15-second spot to branded entertainment, there is a TV solution to suit your objectives and your budget.
TV is everywhere
96% of New Zealand homes have a television. New Zealanders spend 2 hrs and 8 minutes of their day watching TV on a TV set, on average, and 90% of broadcast TV is watched live.
TV is increasingly viewed anytime, anywhere. More and more New Zealanders are engaging with NZ BVOD (Broadcaster Video On Demand) Platforms.
TV has unbeatable reach and scale
The best way to kick-start a campaign and build momentum is through TV. It delivers mass audiences every day (53%), every week (73%) and every month (84%). In fact, 2.3 million New Zealanders watch TV on average every day, making it ideal for launching new products and services, or, driving a sales event.
TV advertising works. It builds brand fame and reputation like no other medium, delivers ROI and superior sales results. Research conducted by Ebiquity, the leading, independent marketing analytics firm, found that every $1 invested in TV advertising generated a return of $1.74 for FMCG brand.
And, as TV advertising is 100% viewable, 100% of the time, it drives more overall attention and ultimately an outcome for the advertiser.
TV’s measurement system, conducted by Nielsen is independently audited and provides credible TV audience insights and data. Nielsen’s measurement panel was increased by 50% in 2018 to 900 homes (approx. 2,250 people aged 5+).
The insights and data are delivered on a daily basis and include “time-shifted” viewing—the watching of recorded programming up to seven days after an original broadcast and viewing of subscription only premium channels.
Not only do Nielsen’s services comply with the quality service requirements of: ISO 20252 (Market Opinion and Social Research) and ISO 9001 (Quality Management Systems). They are also constantly reviewed for compliance and suitability (such as FTSE4Good Index Series), ensuring that they continue to provide a world-class TV audience measurement service.
TV’s premium professionally produced content results in more engaged viewers.
You can also find many more facts and benefits on our Research page
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