Episode 6: Brand Measurement

Understanding the impact of your marketing investment is critical but there are so many things to measure – where do you even start - or stop?!  We asked Carin Hercock, MD Ipsos NZ, Matt Herbert, Co-CEO at Tracksuit and Carl Sarney, Head of Strategy at TRA to give their thoughts on why brand measurement is so important, what has changed over time and the key pieces of advice they’d give marketers when it comes to measuring the impact of their efforts.