Benefits of TV Advertising
TV captures the attention of your target audience in multiple ways. From a 15-second spot to branded entertainment, there is a TV solution to suit your objectives and your budget.
TV is everywhere
TV remains the ultimate, unbeatable, undeniable brand-builder. It is in 96% of New Zealand homes. New Zealanders spend 2 hrs and 31 minutes of their day watching TV on a TV set, on average, and over 90% of that time is spent watching live broadcast TV.
You can watch TV anytime, anywhere.
The best way to kick-start a campaign and build momentum is through TV. It delivers mass audiences every day (60% of the population), every week (76%) and every month (87%). In fact, over 2.4 million New Zealanders watch TV on average every day, making it ideal for launching new products and services, or driving a sales event.
TV advertising works. It builds brand fame and reputation like no other medium Recent research conducted by Ebiquity, the leading, independent marketing analytics firm, found that every $1 invested in TV advertising generated a return of $1.74 for FMCG brand.
TV’s premium content makes it the primary choice for viewers.
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