Benefits of TV advertising

Benefits of TV Advertising

TV captures the attention of your target audience in multiple ways. From a 15-second spot to branded entertainment, there is a TV solution to suit your objectives and your budget.

TV is everywhere

TV remains the ultimate, unbeatable, undeniable brand-builder. It is in 96% of New Zealand homes. New Zealanders spend 2 hrs and 23 minutes of their day watching TV on a TV set, on average, and 90% of that time is spent watching live broadcast TV.

You can watch TV anytime, anywhere.

TV has unbeatable reach and scale

The best way to kick-start a campaign and build momentum is through TV. It delivers mass audiences every day (55%), every week (73%) and every month (84%). In fact, 2.4 million New Zealanders watch TV on average every day, making it ideal for launching new products and services, or driving a sales event.

TV delivers ROI

TV advertising works. It builds brand fame and reputation like no other medium Recent research conducted by Ebiquity, the leading, independent marketing analytics firm, found that every $1 invested in TV advertising generated a return of $1.74 for FMCG brand. 

TV has measurable results – independently audited

There’s never been a better time to back TV’s measurement system. When it comes to credibility of TV’s audience insights and data, Nielsen’s measurement panel is independently audited and increased by 50% in 2018 to 900 homes (approx. 2,250 people aged 5+). The insights and data are delivered on a daily basis and include “time-shifted” viewing—the watching of recorded programming up to seven days after an original broadcast and viewing of subscription only premium channels.

Not only do Nielsen’s services comply with the quality service requirements of: ISO 20252 (Market Opinion and Social Research) and ISO 9001 (Quality Management Systems). They are also constantly reviewed for compliance and suitability (such as FTSE4Good Index Series), ensuring that they continue to provide a world-class TV audience measurement service.

In August 2020, we announced the rollout of streaming meters – the first step in measuring measure television audiences across multiple platforms, screens and devices.

ThinkTV channels deliver premium content in a trusted environment

TV’s premium professionally produced content results in more engaged viewers.

You can also find many more facts and benefits on our Research page

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