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  • Home
  • Why TV
    • Spring content hitting screens now!
    • Benefits of TV advertising
    • Is TV advertising effective?
    • Why use TV?
      • The Year in TV
    • Pinchable Charts
    • TV FAQ’s
  • Research
    • Ipsos – The impact of TV study
    • ThinkTV TRA Top 10 TVCs
    • Australian hipages case study
    • NZ TV Facts and Viewing Trends
      • Fast Facts H1 2020 – September 2020
      • Covid-19 Reporting April/May 2020
      • March 2020 – Fast Facts – NZ TV Viewing 2019
      • September 2019 – BVOD Fast Facts
      • March 2019 – Fast Facts – NZ TV Viewing 2018
      • November 2018 – Why We Love TV
      • March 2018 – New Zealand 2017 Annual Fact Pack
      • March 2018 – Local Content
    • Ad Effectiveness
      • New Zealand Ad Effect Series
      • New Zealand Ad Effectiveness: Retail
      • New Zealand Ad Effectiveness: FMCG New Product Launch
      • New Zealand Ad Effectiveness: Targeted FMCG
    • ROI – Payback Australia
      • Payback Australia Full Report
      • Payback 1- FMCG
      • Payback 2- Auto
    • Professor Karen Nelson-Field – Benchmark Series
      • The 3 Most Important Questions To Ask That Will Change The Way You Plan Media
      • Not all Reach is Equal, Professor Karen Nelson-Field, NZ, September 2018
      • The Benchmark Series – Cross Platform Effects
      • The Benchmark Series: Decay
      • The Benchmark Series: Emotions and Advertising
      • The Benchmark Series: Viewability
      • The Benchmark Series: Video advertising on mobile
    • AdNation
      • Introducing AdNation-Video
      • AdNation 2017: the story so far…
      • AdNation 2017: the charts
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  1. ROI - Payback Australia

ROI – Payback Australia

Payback Australia Full Report

Payback Australia Full Report

Payback 1 – FMCG

Payback 1- FMCG

Payback 2 – Automotive

Payback 2- Auto

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