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  • Home
  • Why TV
    • Why TV – The facts
    • The Year in TV – Video – 2020
    • Great Content – Autumn hitting screens now
    • The Power and Effectiveness of TV
    • Pinchable Charts
  • Research
    • NZ TV Viewing Facts and Trends
      • Fast Facts – BVOD H2 2020 (March 2021)
      • Fast Facts – Linear TV – H2 2020 (Feb 2021)
      • Fast Facts – BVOD Q3 2020 (Dec 2020)
      • Fast Facts – All TV – H1 2020 (Sept 2020)
      • Covid-19 Reporting April/May 2020
    • Ipsos – The impact of TV study – 2020
    • ThinkTV TRA Top 10 TVCs – 2020
    • Professor Karen Nelson-Field – Benchmark Series
      • The 3 Most Important Questions To Ask That Will Change The Way You Plan Media
      • Not all Reach is Equal, Professor Karen Nelson-Field, NZ, September 2018
      • The Benchmark Series – Cross Platform Effects
      • The Benchmark Series: Decay
      • The Benchmark Series: Emotions and Advertising
      • The Benchmark Series: Viewability
      • The Benchmark Series: Video advertising on mobile
    • Ad Effectiveness
      • New Zealand Ad Effect Series
      • New Zealand Ad Effectiveness: Retail
      • New Zealand Ad Effectiveness: FMCG New Product Launch
      • New Zealand Ad Effectiveness: Targeted FMCG
    • Australian Studies
      • Australian hipages case study
      • ROI – Payback Australia
        • Payback Australia Full Report
        • Payback 1- FMCG
        • Payback 2- Auto
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        • Introducing AdNation-Video
        • AdNation 2017: the story so far…
        • AdNation 2017: the charts
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  1. ROI - Payback Australia

ROI – Payback Australia

Payback Australia Full Report

Payback Australia Full Report

Payback 1 – FMCG

Payback 1- FMCG

Payback 2 – Automotive

Payback 2- Auto

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