What’s Your Favourite TV ad?
In partnership with TRA we ran a regular survey asking the simple question “What is your favourite ad on TV at the moment?’
Survey respondents could describe any ad that came to mind as a favourite of theirs. This was totally unprompted and gave us a candid view of the ads that had truly cut through and been remembered favourably. We surveyed a nationally representative sample of 1,000 New Zealanders every two months from late May 2019 to late March 2020. The results in this report combine all 6,000 responses gathered during this period.
Open-ended responses were manually coded, and the most frequently mentioned ads gave us our list of the overall top ten favourites as shown below. More details are in the report.
The Top 10 favourites and details from each round can be accessed further below.