ThinkTV TRA Top 10 TVCs – 2020

What’s Your Favourite TV ad?

In partnership with TRA we ran a regular survey asking the simple question “What is your favourite ad on TV at the moment?’

Survey respondents could describe any ad that came to mind as a favourite of theirs. This was totally unprompted and gave us a candid view of the ads that had truly cut through and been remembered favourably.  We surveyed a nationally representative sample of 1,000 New Zealanders every two months from late May 2019 to late March 2020. The results in this report combine all 6,000 responses gathered during this period.

Open-ended responses were manually coded, and the most frequently mentioned ads gave us our list of the overall top ten favourites as shown below. More details are in the report.

The Top 10 favourites and details from each round can be accessed further below.


Link to final year report


 Top 10 Favourite Ads May 2019 – March 2020

1. Sky Sport – Life Needs More Sport Summer

2 – Lotto – ‘Lost Ticket’

3 – ASB – ‘Big Ben’

4 – Cadbury – Mum’s Birthday

5 – Pak n’ Save – Stickman

6 – Speights – The Dance

7 – NZ Post – Keeping Ho Ho Ho Hush Hush

8 – BNZ – What Ella Wants

9 – Mercury – Kiss Oil Goodbye

10 – BNZ – The Kids Room

Results from previous surveys:

March 2020 – link to press release

February 2020 – link to press release

December 2019 – link  to press release 

October 2019 – link to press release

August 2019 – link to press release

June 2019 – link to press release