New Zealand Ad Effectiveness: Retail

Key Insights

1)      Fantastic recall was achieved. 71% of NZers aged 18-54 able to recall the campaign.

2)      Video was the basis of the campaign and coupled with TVNZ OnDemand delivered strong incremental reach.

3)      TV achieved both long-term brand building and immediate consumer action.

4)      Video’s success at generating recall meant that the 32% who recalled the campaign in multiple channels were predominantly seeing video plus something else.

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