1) Fantastic recall was achieved. 71% of NZers aged 18-54 able to recall the campaign.
2) Video was the basis of the campaign and coupled with TVNZ OnDemand delivered strong incremental reach.
3) TV achieved both long-term brand building and immediate consumer action.
4) Video’s success at generating recall meant that the 32% who recalled the campaign in multiple channels were predominantly seeing video plus something else.
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