New Zealand Ad Effectiveness: QSR Campaign

Key Insights

1)      Campaign recall was extremely high amongst consumers aged 18-54.

2)      Broadcast TV formed a strong base off which the broader media mix delivered added frequency and some additional recall.

3)      TV and online worked in synergy to deliver brand KPI’s with powerful results.

4)      The campaign was impactful and was able to be recalled in more than one channel.

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