Professor Karen Nelson-Field Benchmark Series

Dr Karen Nelson-Field conducted The Benchmark Series, an independent, large-scale in-home study that explored how people really engage with advertising across different platforms and devices.


About the Benchmark Series

About the Benchmark Series

The Benchmark Series: Overview

The Benchmark Series: Overview

The Benchmark Series: Viewability

The Benchmark Series: Viewability

The Benchmark Series: Decay

The Benchmark Series: Decay