New Zealand Ad Effectiveness: FMCG New Product Launch

Key Insights

1)      Linear TV continues to prove its strength in generating fantastic reach.

2)      Together, TV and Online Video worked the hardest to drive awareness across all age groups.

3)      TVNZ OnDemand was the most effective online video channel and provided strong incremental reach over and above TV.

4)      TV was most effective at driving general brand measures and forming a strong campaign base. TVNZ OnDemand also played an effective role as a media amplifier, working particularly well to drive usage.

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