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  • Why TV
    • Perspectives Series 2024
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    • The Power and Effectiveness of TV
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    • NZ TV Viewing Facts and Trends
      • Fast Facts – Linear TV – Q2 2021 (July 2021)
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      • Fast Facts – BVOD H2 2020 (March 2021)
      • Fast Facts – Linear TV – H2 2020 (Feb 2021)
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      • Covid-19 Reporting April/May 2020
    • Ipsos – The impact of TV study – 2020
    • ThinkTV TRA Top 10 TVCs – 2020
    • Professor Karen Nelson-Field – Benchmark Series
      • The 3 Most Important Questions To Ask That Will Change The Way You Plan Media
      • Not all Reach is Equal, Professor Karen Nelson-Field, NZ, September 2018
      • The Benchmark Series – Cross Platform Effects
      • The Benchmark Series: Decay
      • The Benchmark Series: Emotions and Advertising
      • The Benchmark Series: Viewability
      • The Benchmark Series: Video advertising on mobile
    • Ad Effectiveness
      • New Zealand Ad Effect Series
      • New Zealand Ad Effectiveness: Retail
      • New Zealand Ad Effectiveness: FMCG New Product Launch
      • New Zealand Ad Effectiveness: Targeted FMCG
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  1. Research
  2. New Zealand Ad Effect Series
Research New Zealand Ad Effect Series

New Zealand Ad Effect Series

 

https://thinktv.co.nz/wp-content/uploads/2018/03/TVNZ_AdEffectSeries_Web_1080p.mp4

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