General News

Nielsen TV Measurement Streaming Meters Overview April 2021

This one-page document outlines detail around the rollout of streaming meters – the first step towards measuring television audiences across multiple platforms, screens and devices.

Nielsen TV Measurement_Streaming Meters Overview_April 2021

Thank You to Advertisers, 20 April 2020

We’ve released a TVC especially thanking the advertisers who have continued to advertise during the lockdown, and in turn, have supported New Zealand media. Paul Maher, Chairman of ThinkTV says: “TV  audiences are unprecedented at the moment. We’re seeing millions of New Zealanders turn to broadcast TV and broadcast video on demand to stay informed, with daily press briefings and the evening news providing huge viewership spikes. Kiwis are also flocking to stay entertained, we know just how important some light relief is for everyone right now. We can’t do this job without the support of our advertisers. We thought it was important to thank them for the role they play in delivering free-to-air TV to New Zealand and so creating a TV commercial seemed like the best way to send that message out far and wide.”    

ThinkTV -TVC – Thank You to our Advertisers

New Zealand TAM Panel one of the most representative per capita in the world

ThinkTV Nielsen TAM Panel Expansion Update_November 2018

Professor Karen Nelson-Field NZ interviews

RNZ: Breaking down the Attention Economy: Radio NZ’s Colin Peacock interviewed Karen on Mediawatch – see the summary and listen to the interview here

StopPress: Why pay for an ad that is half exposed: Karen explains why visibility is king in this article on StopPress here

ThinkTV and Nielsen announce expansion of Television Audience Measurement (TAM) Panel

ThinkTV Nielsen TAM Panel Expansion 06.09.18

Kim Portrate Interview

Kim Portrate, ThinkTV Australia’s CEO was recently interviewed by Colin Peacock on Radio NZ’s Mediawatch programme, about the health of the television industry in Australia and New Zealand.  It’s well worth a listen.

Listen to the audio here