Nielsen TV Measurement Streaming Meters Overview April 2021
This one-page document outlines detail around the rollout of streaming meters – the first step towards measuring television audiences across multiple platforms, screens and devices.
Thank You to Advertisers, 20 April 2020
We’ve released a TVC especially thanking the advertisers who have continued to advertise during the lockdown, and in turn, have supported New Zealand media. Paul Maher, Chairman of ThinkTV says: “TV audiences are unprecedented at the moment. We’re seeing millions of New Zealanders turn to broadcast TV and broadcast video on demand to stay informed, with daily press briefings and the evening news providing huge viewership spikes. Kiwis are also flocking to stay entertained, we know just how important some light relief is for everyone right now. We can’t do this job without the support of our advertisers. We thought it was important to thank them for the role they play in delivering free-to-air TV to New Zealand and so creating a TV commercial seemed like the best way to send that message out far and wide.”
New Zealand TAM Panel one of the most representative per capita in the world
Professor Karen Nelson-Field NZ interviews
RNZ: Breaking down the Attention Economy: Radio NZ’s Colin Peacock interviewed Karen on Mediawatch – see the summary and listen to the interview here
StopPress: Why pay for an ad that is half exposed: Karen explains why visibility is king in this article on StopPress here